---
title: "July 2017"
url: https://reddsvip.com/2017/07/
description: "Entries from July 2017 on the REDDS Venture Investment Partners weblog."
---

# July 2017

Entries from July 2017.

## July 18, 2017

### [Alignment Before Valuation](https://reddsvip.com/2017/07/18/alignment-before-valuation/)

Price is the loudest part of a negotiation and rarely the most important. A financing sets the terms of a relationship that will outlast the memory of its valuation.

[(more…)](https://reddsvip.com/2017/07/18/alignment-before-valuation/)

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